James Reiner joined Belay Enterprise as Executive Director in June of 1999 and continues to direct the organization. He offers an extensive background in entrepreneurship, social enterprise development, non-profit management, public relations, and marketing communications. While at Belay, James has overseen the introduction of four new social enterprise businesses: Baby Bud’s, the Good Neighbor Garage, Freedom Cleaning Services, New Beginnings Custom Woodworks and Purple Door Coffee. He has also continued to grow Bud's Warehouse, one of the nation’s first home improvement thrift stores and on-the-job training program for individuals with addictions or felony convictions. He is also currently assisting in the development of a mattress recycling business and a commercial kitchen business. James is passionate about working with Christian entrepreneurs interested in creating, resourcing and partnering with businesses that employ individuals rebuilding lives from addiction, homelessness, prison, or poverty. James graduated from the University of California at San Diego with degrees in Economics and Political Science.