Telling Your Company’s Story

by Brian Gray

“No matter what industry you work in. No matter where you are on the corporate ladder. Perhaps a different lens to tell our stories, market our brands, and lead our organizations is through the lens of the prophet. We are prophets of a future not our own.If we get this perspective right…We get our story right.”

Eric Brown, co-founder and Chief Creative Officer at Whiteboard, an award-winning creative agency that specializes in organizational storytelling through branding and digital media, offered this invitation to attendees of our Media, Marketing & Storytelling event in 2015.

Brown opened his talk with an honest confession about the challenges many marketers face:

“The creative industry can be manipulative, over-saturated, and distracted. As a result, most of us have become cynics–we anticipate that the next person will have ulterior motives and that the next marketing tactic won’t deliver. I’m learning though, that there’s a wide chasm between discernment and cynicism. Working in the creative industry I’ve learned that belief is not a commodity, it’s a skill. And belief is where every story begins.”

As you watch the video, consider the following questions:

  • Eric quotes Walter Brueggemann, who describes creatives as modern-day prophets. How can those in media and marketing have a prophetic influence in our world today?
  • Brown refers the work of marketers and storytellers as the “ministry of imagination.” How could your creative gifts help individuals, organizations, and communities flourish?
  • Which of the 5 principles described in this presentation are most relevant to your work?

 

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Brian Gray

Brian is the COO here at DIFW and also leads our 5280 Fellowship program.  Prior to landing at DIFW, he served in pastoral ministry for thirteen years and at Denver Seminary for four years. His vocation includes moving ideas out into life through relationships and conversation – whether that applies to God, work, the Church, good beer, or Liverpool Football Club. He married way out of his league, and spends most of his free-time being parented by his two daughters.